Watch Alex's flawless makeup tutorial using only IT! Cosmetics, ahead:
Any time Alex Faction uploads a new video, we’re among the first to click it (#notificationgang). Known for his flawless application and SFX makeup, he has gained over 190K followers since starting his channel and some celeb clientele, as well. In his most recent video, he does his bestie Shannon’s makeup using only IT Cosmetics, and the results are pretty amazing.
According to Alex, flawless application is doable on and off camera. His tip? Primer and moisturizer. “Pore minimizing primers accompanied with a hydrating moisturizer will always give you an incredible skin base that’s ready for a makeup application,” he says. “After foundation, using a very finely milled powder like the one I used from IT will act as the perfect seal for a smooth, texture-minimizing finish.” The result is stunning, and we may have Shannon to thank for that. As Alex’s longtime best friend and continued client, she’s particular about her makeup. And over the course of their friendship (11 years!), he’s gotten it down so she’s happy every time. We’re obsessed with this duo — and her dewy, flawless complexion.
Not only is Alex a makeup guru, he’s also a hair color genius. Read more about his love of hair color and obsession with Matrix products here.
What do you think of the look? Let us know in the comments below!