Aug 8, 2017

Finally, this is what we've been waiting for.  

A common issue in the beauty industry is finding brands that make a conscious effort to cater to all skin tones, particularly those on the deeper end of the spectrum. While many brands expand their shade ranges post-launch, it’s less common to come across brands who support nearly every skin tone in the first go. Indie brand, APDG, however, gets it right. The brand’s buzziest offering, the Longwear Liquid Pigments, $18, come in over 30 shades and claim to be sweat and water resistant — making them a great makeup option for summer. These foundations, and the picture that set the internet ablaze, have been around for a few months but after popping up in the MakeupAddiction subreddit, the internet (rightfully so) got excited all over again.



Let's Stay in Touch

Get our top stories straight to your inbox!