When it comes to deciding between seemingly similar beauty products, who better to turn to than the editors who have tested out just about every single item on the market? That’s where our Beauty Editor Favorites come in. Below, four of our favorite beauty editors share their favorite mascaras and why they love them.


Melissa Goldstein, Beauty Director of Martha Stewart Living

“Despite flirting with virtually every new mascara to land on my desk, L’Oréal Paris Voluminous Million Lashes remains my one true love. The formula is gentle enough for my super-sensitive eyes; the formula is wet, not thick and gloppy; and the plastic bristled wand meticulously defines and fans out each individual hair. Complete lash nirvana.”


Heather Muir, Beauty Director of Real Simple

“Full disclosure: These days, I’m an eyelash extensions’ addict, but, during my mascara-wearing days, I was obsessed with Lancôme Definicils Waterproof High Definition Mascara. The wand’s short bristles easily got to the roots of my lashes without a ton of wiggling and the glossy black pigment gave my lashes length and lift without — wait for it — any spidery clumps. The best part: It stays put so I never had to stress about midday smudges.”

Faith Xue, Editorial Director of Byrdie

“My favorite L’Oréal-owned mascara is a drugstore gem: L’Oréal Paris Voluminous Lash Paradise Mascara. I professed my love for it when it first came out, and my adoration has never wavered. I love the fat, bristly brush, the inky, silky-smooth formula, and the magic ability it has to make my thin, wimpy lashes look full and lush. Plus, at just $10, I don’t feel guilty recommending it to everyone in my near vicinity.”

Rachel Adler, Director of Branded Content of Fashionista

“I've tried thousands of mascaras over the years, but I always go back to my absolute favorite, L'Oréal Paris Butterfly Effect. The wand (mimicked to wing out like the wing of a butterfly) helps to not only get every last lash, but also to lift and curl at the same time. So, for all the mornings when I'm too lazy for an eyelash curler, this mascara takes care of the job — without flaking or clumping either.”

Dawn Davis, Senior Editorial Director of Makeup.com

“After trying Maybelline The Falsies Push Up Angel, I may never go back to a round mascara wand. This flat little comb lets me really get into the base of my lashes so I don’t even need to wear eyeliner. And because it’s so narrow, I can get every tiny baby lash. It’s incredibly easy to layer lots of coats for maximum volume, and it comes right off with regular cleanser when I wash my face — no makeup remover required.”

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