It’s no secret that brows have become the most important step of any makeup routine. Whether you’re rocking an ultra-sharp instagram brow or opting for a fluffier, bushy boy brow, great brows are an absolute essential and need a curated arsenal of effective products to get the look. And while there’s no one way to do your brows, certain brow products work well for just about anyone. With that in mind, we’ve rounded up the best, easy-to-use brow products — from the clear gel that offers soft, touchable hold, to the affordable brow pencil that’s perfect for creating thin, hair-like strokes. These are the brow products beginners will find easy to understand, and they’re the ones experts already love — because great brow products make everyone happy.
Peep our picks, ahead: