With just one week left until Valentine’s Day, we have a feeling your relationship with makeup on that fateful day will go either one of two ways: You’ll either be searching the Internet for the perfect makeup tutorial to prepare for date night or you’ll be treating yourself to a new makeup palette and countless other products that deserve your love. No matter which side of the dichotomy you fall on this V Day, it’s going to call for an Ulta haul. To help you out, we’ve rounded up some of the best products to scoop up this February from Ulta, like the iconic Urban Decay x Kristen Leanne Kaleidoscope Dream Eyeshadow Palette and magnetic lashes (which yes, in fact, are a thing) from Ardell.


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