We love hearing from our panel of beauty pros about the latest and greatest beauty tricks. Today, we're lucky enough to hear from Los Angeles-based makeup pro Emily Oliver on the perfect purple eye shadow shades for your skin tone.
When working with eye shadow, it is crucial to look at the skin’s undertone before determining a shade. Most people fall into three categories of undertones (but are not limited to): neutral or beige, pink/red and golden or olive. Let’s take a look at how to make the most out of your skin tone when wearing one of my favorite colors — purple!
Beige and or neutral undertones (those with skin tones that are not too pink or too golden) have a little more play with purple, no matter the skin shade. They can rock out a cool or deeper purple like nobody’s business! When working with my neutral-toned clients, I tend to use the L’Oreal Paris Infallible 24 HR Eye Shadow in Smoldering Plum. The hue is perfect, and what I love about these eye shadows is that you can use either your fingers or a brush to blend them in! So, for a makeup novice or pro, these shadows are fantastic!
For pink or red undertones in all skin shades (light, medium and deep), I either work with the gorgeous rustiness in the tone, or against it. When working with this skin tone, I apply a purple that has more pink in it. My favorite product for this is the Giorgio Armani Eye Tint in Flannel.
On the other hand, when working against red or pink undertones I opt for a cool purple with blue undertones that delivers a “chic vibe.” My favorite product for achieving this is the Giorgio Armani Eye Tint in Sunset. These shadows are low maintenance, and can be applied directly with the wand or smudged in with your finger. They also last all day! Pro Tip: Try these bad boys as an eye primer to help intensify your eye makeup!
A golden or olive undertone in light, medium or deep shades looks great in a purple shadow with a rosy tint. So, think purple that pulls more of a warm or rosy hue. This complements the warmth of an olive or golden undertone and just blends in like butter. To make your eyes pop, try Urban Decay Eyeshadow in Last Call, which is a metallic sugar plum shade! Pro Tip: If you’re not as comfortable applying all over your eyelid, take an angled brush and use it as eyeliner!
I stress the importance of wearing whatever makes you happy and feel gorgeous, so don’t overthink it! Try something new, and see what happens!