Beige and or neutral undertones (those with skin tones that are not too pink or too golden) have a little more play with purple, no matter the skin shade. They can rock out a cool or deeper purple like nobody’s business! When working with my neutral-toned clients, I tend to use the L’Oreal Paris Infallible 24 HR Eye Shadow in Smoldering Plum. The hue is perfect, and what I love about these eye shadows is that you can use either your fingers or a brush to blend them in! So, for a makeup novice or pro, these shadows are fantastic!
For pink or red undertones in all skin shades (light, medium and deep), I either work with the gorgeous rustiness in the tone, or against it. When working with this skin tone, I apply a purple that has more pink in it. My favorite product for this is the Giorgio Armani Eye Tint in Flannel.
A golden or olive undertone in light, medium or deep shades looks great in a purple shadow with a rosy tint. So, think purple that pulls more of a warm or rosy hue. This complements the warmth of an olive or golden undertone and just blends in like butter. To make your eyes pop, try Urban Decay Eyeshadow in Last Call, which is a metallic sugar plum shade! Pro Tip: If you’re not as comfortable applying all over your eyelid, take an angled brush and use it as eyeliner!
I stress the importance of wearing whatever makes you happy and feel gorgeous, so don’t overthink it! Try something new, and see what happens!