Product recommendations are an essential part of anyone’s beauty routine. And let’s be honest, in the ever-evolving, innovative world of beauty, there are always new products to try…but what is worth trying and what is worth passing on? That is the question. Once per year, Cosmetic Executive Women (CEW), a nonprofit organization based in NYC, polls its 5,500 members to round up the latest and greatest products the beauty industry has to offer. These top products are then honored at the Beauty Insiders’ Choice Awards. The CEW members, both men and women, represent 1,500 companies in the beauty industry; including manufacturers, retailers, suppliers, media & PR agencies, and other related fields.  In other words—the CEW is comprised of beauty gurus and insiders with access to a plethora of products. After reviewing more than 650 products, the count is down to the top 186 finalists in 30 categories. “What makes the CEW Beauty Award stand apart from others is that it is the only award voted on and selected by beauty insiders - beauty industry professionals who really know beauty and can identify the most exceptional, innovative products,” Carlotta Jacobson, President of CEW, told us.  Here at MDC, we have obviously had our eye on this list and wanted to share with our fellow beauty connoisseurs. To view the full list of the 2013 CEW Beauty Award finalists, click here. What products are you cheering for on the list? Comment below! Or tweet at us @makeupdotcom ! The winners per category will be announced on Friday May, 17th at the CEW Beauty Insiders’ Awards Luncheon. Team MDC will be live at the Awards Luncheon, delivering a trend report on what real women in the beauty industry are rocking. Any predictions? Tweet us @makeupdotcom and we will be on the look out!


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