Photo: Courtesy of Color&Co

We live in a world where we can customize practically everything in our lives so it only makes sense that the beauty industry is following suit with customizable brands and products. What better way to get products that fit your unique and specific skin-care, makeup or hair-care needs than by creating them yourself (and by yourself, we don’t mean mixing ingredients in your kitchen, but rather designing your perfect product from scratch)?


From the perfect shade of hair dye to the most targeted serum you could ever dream of, these beauty brands are allowing you to become your own cosmetic chemist with the help of a few handy tools (like an in-depth quiz or a professional beauty consultant). Learn more about them, ahead.


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