If there was ever a good excuse to pamper your skin, this is it: Next Friday, October 22nd is Lancôme Genes Day. On this one day, Lancôme will donate $7 from every sale of their Génifique Youth Activating Concentrate to St. Jude Children’s Research Hospital. If you're not familiar with St. Jude, it's considered the country's top children's hospital and research center for cancer and other diseases. One of the most wonderful aspects of St. Jude is that they never deny a child treatment if the family can't afford to pay for it, and families don't pay for treatments not covered by insurance.
Lancôme's goal is to donate a minimum of $100,000 to St. Jude, but they can't do it without your help!
Never tried Génifique before? Let me tell you why I'm ob-sessed with it (and I'm not the only one—fellow fans include Julia Roberts, Lily Allen, Christina Hendricks, Daria Werbowy, and Veronica Webb) It's a super lightweight serum (the consistency is almost like water) that's suited for all ages and all skin types. It works by boosting the activity of your skin cell proteins and increasing cell turnover, which means healthy cells thrive so your skin stays smooth and glowing. It also provides instant gratification—studies show that skin's luminosity and tone improves after just seven days of using Génifique.
Want more info? Check out the Genes Day videos that friends of Lancôme created for the event (that's mine above!) Videos from spokesmodels Daria Werbowy and Arlenis Sosa and makeup artist Sandy Linter will debut on Lancôme's Facebook page starting next week. So please help us spread the word about this important event—and please get involved by purchasing a bottle of Génifique at your local Lancôme counter next Friday. It will leave your skin and your heart glowing!