YSL Beauty just made a huge announcement: Dua Lipa is the new brand ambassador of its upcoming women’s fragrance, YSL Beauté. The 23-year-old pop star joins the likes of Kaia Gerber and Zoë Kravitz as the newest voice of the brand. The news was announced in the most extravagant of ways — with a sequence of photos on the brand’s Instagram teasing the star before the big reveal. As each photo was posted, one by one, fans were given a clue to the identity of the new ambassador.
“A NEW VOICE IS COMING: YSL Beauté is proud to announce Dua Lipa as the ambassador of its new feminine fragrance,” read their caption disclosing Lipa’s identity to fans.
While details about the new women’s fragrance are still under wraps, Lipa shared her own Instagram post explaining that she had a hand in choosing the final scent while visiting YSL Beauty in Paris, France.
Stay tuned to learn more information about YSL Beauté and Lipa’s new gig.