Our Beauty P.I. series is where Makeup.com editor Alanna delves into the history of various makeup products — where they originated and how they’ve evolved. Next up on the list is the conception of face powder.
As far as skin acceptance is concerned, we’ve come a long way. Today, we wear our skin on our sleeve (so to speak): whether it’s imperfect, discolored, bumpy or anything in between. We embrace our beauty for what it is, and even if we love a great foundation or setting powder, we’re learning that we don’t have to use these makeup tools to hide our blemishes and “flaws.” But it hasn’t always been this way. Baring your face *au naturale* is far from what our OG ancestors saw as beautiful: Only a silky smooth complexion would do. While face powder is one of our favorite products, its past is rooted in more hiding than we’re proud of — and it's our job to alter this legacy for good.
OG Powder = Status
Like many makeup items of olden times, white powder for the face consisted of crazy ingredients. In Roman times (A.D. 100s), “chalk and vinegar face creams lightened the complexion, and finely ground orris root was used in face powder,” reports Gabriella Hernandez’s Classic Beauty: The History of Makeup. And in Ancient China, rice powder was used to whiten and smooth out the complexion. In addition to these additives, the other major commonality between globally-used white powders was their service as, you guessed it, a status symbol. The whiter and smoother your complexion, the higher class status you were (this was common for many other beauty rituals too, like nail polish.) This notion continued throughout the Crusades and into the Medieval era — where the “ideal medieval face [was] pale and round with plucked eyebrows and a receding plucked hairline,” Hernandez’s text explains. In the Middle Ages, powder was also used to hide natural features on the face: “women powdered their faces with flour and used harsh natural bleaches, such as lye, to get rid of freckles.”
And just like that, after decades of practice, a white powdered face became the epitome of beauty standards, and with it an exclusive, incomprehensive and naturally injust makeup was born.
Powder in All Kinds of Artistry
When you think of the word powder, a few artistic depictions probably come to mind. One would have to be the Renaissance beauty we’ve seen illustrated in paintings — most notably Botticelli’s Birth of Venus to his Primavera in 1482. In these legendary works of art, each muse is detailed with an extremely white, blemish free complexion, free of any differentiation or makeup individuality. This white-powdered face also appears in works from the Elizabethan age, where Liz the First herself would of course sport a colorless face with her signature tomato-red hair (a lewk).
It was around this time that white powder actually became more common and “working class women [began] to apply flour as white powder to the face,” reports Classic Beauty. White powdered makeup also became notably theatrical — as Shakespeare’s Globe Theater actors slapped on ceruse (white lead and vinegar) prior to each performance. During this era, ceruse powders were the makeup go-tos, no matter how much they irritated the skin. Soon enough however, our beauty guru ancestors realized that they had been making a big mistake: “This poisonous product killed many society women and ruined the complexion of others.”
The Death (and Resurrection) of Powder
It was from there that the use of these dangerous products only got worse. By 1760, smallpox had plagued England far and wide. “The smallpox epidemic and the usage of ceruse for whitening the skin left many with permanently scarred and pitted complexion,” Classic Beauty reports. Clearly, it was time to search for other methods and ingredients for powdering — but this wasn’t the only makeup change on the horizon. About 60 years later, an anonymously published book, The Art of Beauty, declared a new theory about makeup that hadn’t been heard before: Cosmetic products should be used to enhance one’s natural beauty instead of hiding flaws. While this modern approach to wearing makeup served as a catalyst to women using products like powder a bit more liberally, it was still used heavily during the Victorian and Edwardian age, complete with rouge to give some more color to the face than in prior decades.
What did end up changing by the early 20th century was the role of face powder in a skin care regimen. Makeup powders were used to mattify and reduce shine on the face. “Perspiration and oily secretions could also be rectified with powder, making it useful in places where summers were warm and women were more likely to ‘glow,’” Cosmetics and Skin reports. It was this service of absorption that made powders unlike any other makeup product. No longer were these finely milled grains used to hide elements of the skin, they were used to soak up excess oil and sebum — finally, it was recognized for a practical purpose.
Special (and Finally, Colored) Powders
It wasn’t until the 1920s and 30s that colored powders became popular with brands and in advertisements. “The most common shades [were] White, Natural, Flesh and Rachel/Brunette but some companies had a dozen or so shades in their powder range at any one time,” notes Cosmetics and Skin. Colored powders changed the makeup game because they kissed paleness goodbye for good — allowing for beauty gurus to *finally* embrace their natural tones.
The revolution of banana powder came to be in the 1960s thanks to Ben Nye, a Hollywood makeup artist renowned for his special fx cosmetics. “The powder got its name because it has a slight yellow tinge, which helps to illuminate the skin and offset redness, however it works on many different skin tones because it is fairly translucent when applied,” the Huffington Post reports. Other modern special powders like powder-to-cream products are K-beauty dark horses because they’re able to transform from finely-milled particles to long-lasting stains right before your eyes. The benefit of these is simple: They don’t dry out in their tubes like their liquid counterparts would.
The Power of Powder Today
Powder finally became a setting staple in the 1980s and 90s, and powder today is certainly a must-have in pretty much every beauty junkie’s stash. Even if you don’t consider yourself a maximalist when it comes to makeup, you probably own a powder — whether pressed or loose. Powders are finally known as a product that allows you to set your makeup as opposed to concealing whatever “flaws” lie beneath it. The author of The Art of Beauty was certainly onto something — and we’re so glad to have traded powdery complexions for it.