Oct 17, 2017

IT Cosmetics is expanding its range of CC+ Cream, and we’re so excited.


Oftentimes as a beauty editor, I’m asked to reveal what products I can’t live without. My answer always includes the IT Cosmetics Your Skin But Better CC+ Cream with SPF 50+, which is a full-coverage foundation, moisturizer, sunscreen (and more!) in one. It is truly a personal beauty staple that I use each and every morning as the first step in my daily makeup routine.


And I’m not alone. Beauty editors and makeup lovers alike swear by this product for making their skin look flawless and healthy. But as rave-worthy as the brand’s CC Cream is, there’s no denying the lack of shades that prevent it from being accessible to everyone. Currently, the seven shades include Fair, Light, Medium, Medium Tan, Tan, Rich and Deep — which isn’t nearly enough to be wearable for all skin tones across the board.


But a recent post on the IT Cosmetics Instagram page shows a photo of Jamie Kern Lima teasing a total of 12 shades of Your Skin But Better CC+ Cream. The five new shades, according to an IT Cosmetics Instagram story, will be Fair/Light, Light/Medium, Neutral Medium, Neutral Tan and Rich Honey. There’s no doubt we still need more shades (and more darker options!) to ensure that IT Cosmetics products are accessible to everyone, but we’re hopeful that this expansion is just one step of many.


We’re waiting impatiently for a release date for the new shades of CC+ Cream.


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