Urban Decay




Insane color payout. A velvety, suede-like smoothness and blendability. Our mind-blowing formula delivers unmatched performance in a stunning array of shades. And now, exclusively on for a limited time, we made Aura (a fan-favorite from The Glinda Palette) into a limited-edition Eyeshadow single. (This “duo-shade” gives you two amazing colors in one.) THE FORMULA • Soft, amazingly velvety texture • Rich, dense and decadent color • Smooth, uniform pigment distribution and blendability • Long-lasting, crease-free wear The secret to the new formula is our Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane payout. Color that stays on your lids. Sparkle that doesn’t fall. And a velvety, suede-like smoothness and blendability. This amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade goes on silky, blends easily and stays put. THE SHADES Our assortment of shades features: • Best-sellers • New shades • Lots of shades previously only available in PALETTES (You asked, we listened!) • Shimmer, satin, sparkle, duotone and matte finishes THE TOKEN Inspired by NYC subway tokens, our gorgeous gunmetal compact allows you to pop your shadows out, and pop them into a Build Your Own Palette. (It’s easy…no melting, magnets or breakage.)


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