Shu Uemura x Super Mario Bros Holiday Collection |

Surprise – 'It's-a Me, Mario!'


It’s that time of year again when brands begin to release their holiday makeup collections and video game fans are going to love this year’s offering from Shu Uemura. The brand has collaborated with big names in the past such as Takashi Mruakami, Karl Lagerfeld, and Victor & Rolf, but this holiday season they are releasing a Super Mario collection that you won’t want to miss!

Both Shu Uemura and Super Mario Bros. pioneered new creative chapters for Japan as well as culture revolutions across the globe. For example, Mr. Shu Uemura introduced cleansing oil to Japan back in 1967 which resulted in a beauty phenomenon! The brand continues to break boundaries when it comes to beauty with this totally original collaboration where pixelated Super Mario Bros. characters appear on makeup and skincare products for the ultimate beauty game.

The nostalgic collection will be available on October 1st! You can also check out a sneak peek of the collection on the Shu Uemura Facebook page where the National Education Manager reveals the entire collection! The collection consists of:


Shu Uemura x Super Mario Dual Stamp-Me Liner
This double ended eyeliner has an easy-to-use felt tip pen on one end and a star stamp on the other. You can use the latter to stamp your face, hands, or fingers for a fun look!

Shu Uemura x Super Mario Invincible Superstar Premium Curler
The brand’s legendary eyelash curler gets a ‘Super Star’ update. The curved angle suits all eye shapes and will give your lashes a perfect curl every time!

Shu Uemura x Super Mario Peach’s Favourite Premium Brush Set
This limited edition brush set features 4 premium brushes. The face brush is made of goat hair and the cheek, eye shadow, eyeliner/lip brush are all made of synthetic fibres. This is an online exclusive so make sure to check out to score this amazing set! 

Shu Uemura x Super Mario Rouge Unlimited Lipsticks
The brand is releasing 5 of their most popular shades from the Rouge Unlimited Supreme Matte collection with limited edition Super Mario packaging. There will also be 2 limited edition shades in the Sheer Shine formula you won’t want to miss out on!

Shu Uemura x Super Mario Tint in Balm
The hydrating, high-impact balm will be available in two new shades inspired by Super Mario Bros. intense reds. These are going to be perfect for the upcoming holiday season!

Shu Uemura x Super Mario Peach’s Eye and Cheek Palette
This limited edition palette is exclusive to the collection. Etched with Super Mario designs, you can create two different looks using this one palette, making it very versatile. 

Shu Uemura x Super Mario Drawing Pencil
These eyeliners are inspired by Princess Peach’s iconic dress and Shu Uemura’s most popular shades. You can use them on their own, however they also pair perfectly with Peach’s Eye and Cheek palette. The smooth texture and intense pigmentation are sure to please any makeup lover. 

Shu Uemura x Super Mario Ultime8 Cleansing Oil
This best-selling cleansing oil has a combination of 8 precious botanical origin oils and delivers 8 skincare benefits to your skin! The oils are carefully sought out from Chinese medicines and beauty oils all over the world, plus is a 2-in-1 cleanser and makeup remover!

Shu Uemura x Super Mario Skin Perfector Makeup Refresher Mist

This mist helps to fuel your adventure from level 1-100 with its rejuvenating fragrance. It can be used anytime, anywhere to refresh your skin without disturbing your makeup.

Shu Uemura x Super Mario Fresh Cushion Blush

This is a revival of the brand’s popular cushion blush. The lightweight texture is sure to please and the 2 new mauve and amber shades are gorgeous.

Shu Uemura x Super Mario Dive into Adventure Makeup Box
The 80’s pixel graphics look so cool and this spacious box will hold all of your makeup in style. Limited quantities are available worldwide, so you’ll want to act fast on this one!



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