What happens when a group of strangers from all over the world (they represent six countries) all share a passion and love for Essie nail polishes, nail design and perfectly painted nails? They form the coolest girl group ever! What started as innocent comments and admiration on each other’s Instagram posts, has developed into not only real friendships, but a club of 14 women whose hobby now has a home.
Meet the members of #EssieClubCollab. Every month they choose a color theme, then go to work painting their favorite polish in that hue, or creating elaborate nail designs using a version of the shade. Afterward, they post their incredible creations to the Instagram page #EssieClubCollab--which just happened to catch the eye of our friends at Essie. In April, the brand rewarded this exclusive group with a trip to New York, a photoshoot, a special Essie University course, a meet-and-greet with fashion designer Rebecca Minkoff, and the once-in-a-lifetime opportunity to visit the Essie laboratories and create their own signature nail polish shade! Forget the posh life, these women are living the Polished Life--and loving every minute! Here, each of them share their expert nail tricks, favorite Essie shades and why they’re forever loyal to this nail polish tribe.
Hannah Bozich, co-founder, @hjs_nails