On top of receiving gifts from family and friends on your birthday, what’s better than having freebies roll in from some of your favorite beauty brands, too? While you’ve probably heard or experienced birthday freebies in one way or another before, (yup — cake at your favorite restaurant counts) you may not have come across a list of brands and stores that will give you free makeup — all for signing up for an email, and for being born.

Just like we’ll encourage you to use student discounts and help you figure out when you should (or shouldn’t) spend big bucks on products, we’re also here to inspire you to take advantage of all the free beauty products the world has to offer. Whether your birthday is next week or six months away, we recommend you treat yourself in advance so you can stock up on some extra beauty essentials. Pro tip: Bookmark this page now so you know exactly who owes you some free highlighter or a coupon code for goodies on your birthday.

Urban Decay

Start by becoming a (free) member of UD Beauty Junkies, and receive a free full-size Afterglow 8-Hour Powder Highlighter in Sin by selecting “Your Birthday Fix” at checkout.

Winky Lux

Register with your birthday and email on the Winky Lux website, and the brand will send you a code for a free gift on your big day. Plus, you can get free birthday cake lip gloss with any purchase on your birthday month.

NYX Professional Makeup

Become a free member of the NYX Professional Makeup Makeup Crew and receive $5 off of your purchase during your birthday month.

Carol’s Daughter

Create an account on the Carol’s Daughter website and you will receive a full-size product with your next purchase.


Sephora Beauty Insiders receive a free gift of must-have makeup minis at any time during their birthday month. Pick up your gift in store within two weeks of your birthday with no purchase necessary.


Ulta Rewards Members of all levels receive get a free birthday gift that’s redeemable in stores, while Diamond and Platinum Members receive an extra $10 off coupon.

Yves Saint Laurent

After signing up to become a member, receive a personalized birthday gift of a full-size product.


Kiehl’s Rewards Members receive a surprise gift during the month of their birthday.


Lancôme Elite Rewards Members of all levels receive a surprise gift on their birthday.


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