If you haven’t heard the news about the Gwen Stefani x Urban Decay makeup collab, you need to wake up and smell the eye shadow. We’ve been waiting not-so-patiently for this epic palette to hit shelves and the day of reckoning is finally here. So without further ado, here are the reasons you need to stop what you’re doing and go get the new UD x Gwen Stefani Eyeshadow Palette. (Cue No Doubt’s “Spiderwebs”.)
1. It’s Gwen Freaking Stefani …
We don’t know about you, but we’ve followed (and attempted to emulate) Ms. Stefani’s style journey since her early years as the white-tank-clad, lipstick-wearing front woman from Anaheim, California. It’s been 20 years since she first stepped out on the scene, and Gwen has kept us on our toes with her ever-changing and flawless style. From bright blue hair and baby buns to crazy eye accents and black lipstick, this rockstar never holds back with her look — and we love it! So, naturally we’re gonna jump on any beauty products that have her oh-so-fashionable stamp of approval. Gwen would never steer us wrong.
2. … And Urban Decay.
As if the Stefani-cred wasn’t enough, the brand behind the world-famous Naked palettes created this über-exclusive shadow collection. So, clearly we are losing our minds with excitement. We don’t trust our lids with just anyone, and when the name Urban Decay comes up, we are all ears … and eyes.
OK, these shadows though. Staring into this palette is like staring straight into heaven. Stefani and Urban Decay put some serious thought into each and every shade, and it shows. The 15-color palette delivers an endless amount of look options that range from smoky, soft and neutral to straight-up electrifying. And, don’t get us started on the color titles. The brand has managed to match each shade perfectly to Stefani-related terms. From shimmery “Bathwater” and neutral “Blonde,” to metallic pink “Harajuku” and gold “1987” — no Gwen-inspired stone is left unturned.
4. ’Tis the Season of Giving
The timing for this limited-edition palette couldn’t be better. The holiday season is all about spreading the love. And what better way to show (yourself) some love than by splurging on a little makeup?
5. Magic’s In the Makeup
Written on the palette mirror and perfectly sung by Stefani herself, magic truly is in the makeup. Urban Decay and Gwen truly understand that makeup is another means by which to express ourselves and this palette is solid proof of that understanding. Now, please excuse us while we go work on our smoky eyes.