In an industry where trends come and go in less time than it takes to “swipe left,” there’s something to be said for a company that’s held its place in beauty history for over a century.

Founded in 1915 by a 19-year-old entrepreneur named Tom Lyle Williams, Maybelline has kept us batting our lashes and begging for evermore cutting-edge products year after year.

Here we salute Maybelline for its innovations and contributions to beauty. So let us take off our editor hat for just a moment, while we play makeup historian.

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