Charu Suri Apr 20, 2012
As Earth Day approaches, we take a peek at beauty brands that are going the extra mile to develop products that not only make us feel beautiful, but are also good for Mother. After all, it's a win-win if everyone benefits, right? Beauty goodies and packaging have come a long way since the days they made mascara out of tar and had no idea what "recycled packaging" was all about. Today, technology and eco-consciousness have married elegantly to give us the creme de la creme of products while promoting sustainable practices. Here are a few brands we're extra impressed with. Pureology Pureology started a partnership with Global Green in 2009 to increase awareness of the "sustainability" trend in hair salons. Recently, they introduced a new Zero Waste Shampoo and Hair Condition Packaging that helps you use every last drop of product. The moral of the story? Everything in these 100 percent recyclable bottles—which were made with the latest FDA-approved, 50 percent post-consumer recycled line—is good for the planet, so it becomes less and less toxic and more gorgeous. L'Oréal Professionnel L'Oréal Professionnel's new Serie Nature Collection is an ode to the green planet, with sulfate-free, paraben-free and silicone-free products fashioned from 100 percent natural fragrances and colors and recycled/recyclable packaging. Beautiful from head to toe, and from the inside out...who can argue? The Body Shop Leave it to The Body Shop to come up with ways to make the going green trend so consumer friendly. Its new Wood Positive campaign aims to plant more trees than it uses, and its new eco-conscious Pulse Boutiques cut energy consumption by 25 percent with floors made from responsibly-sourced wood. Green thumb? We think so! Avalon Organics This past year, Avalon Organics transitioned over 90 stock-keeping units (SKUs) to meet the new organic gold standard in town: the NSF/ANSI 305 (Made With Organic Personal Care Products Standard). What does this mean to you? It means every one of these new eco-friendly beauties contains no less than 70 percent organic ingredients. Pretty awesome, we say! How do you green your beauty routine?


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