Tomorrow isn't just TGIF—it's also LGD. That stands for Lancôme Genes Day, and if you haven't caught the YouTube promos for the event, here's the dish:
This is Lancôme's one-day fundraiser to benefit St. Jude Children's Research Hospital, the country's leading research and treatment hospital for children stricken with cancer and other devastating diseases. Lancôme is donating a minimum of $100,000 to St. Jude and wants to give much more—but they need your help to do it! To participate, simply buy a bottle of Génifique Youth Activating Concentrate tomorrow at any U.S. Lancôme counter or on lancome-usa.com. For every bottle sold on this day, the brand with donate $7 to St. Jude. So the more you get your friends and family involved, the more you help this very important cause.
Never tried Génifique before? I bet Daniel Martin can convince you to—he's the incredibly talented makeup artist who works with Chloe Sevigny and Amanda Peet, and the man behind the makeup at Chris Benz's runway shows. Here's also a huge fan of Génifique (and no, he's not a spokesperson for the product—he genuinely just loves it!). I caught up with him yesterday to get a pro's take on 5 ways you can use this treatment.
1. EVEN OUT SKIN TONE. "Lancôme claims you'll see results after seven days of using Génifique Youth Activating Concentrate, but I saw results the first time I used it on a client. It preps the skin beautifully and helps even it out, so I find I don't need to apply as much foundation if I put on Génifique first. It also balances the skin so it's not too shiny, not too matte."
2. REDUCE PORE SIZE AND REDNESS. "I've personally been using Génifique since it launched and I feel like it's completely reconditioned my skin. Now my pores don’t look as big, and if I accidentally get too much sun, it takes down the redness and cools my skin."
3. USE IT IN PLACE OF MOISTURIZER. "The serum's consistency is almost like water—it absorbs into skin instantly. In the summer or on someone with oily skin, I'll use it in place of moisturizer. On everyone else, I put it on under moisturizer."
4. PRIME FOR MAKEUP. "I use Génifique on all my celeb clients—Amanda Peet, Chloe Sevigny, Veronica Webb, Vanessa and Victoria Traina—because they love that it's not a silicone-based product and doesn't have the slick feel that some primers have. I know Génifique isn't technically a primer, but I find it works similar to one. It's almost like a toner in how it smooths the skin."5. MAKE FOUNDATION AND CONCEALER EASIER TO BLEND. "If I'm using a thick, opaque concealer, I'll mix a drop or two of the serum with the makeup. It makes it easier to blend the concealer into the skin, but without reducing the coverage. I’ve also mixed it with the Shu Uemura Nobara Stick Foundation—it allows me to get full coverage without the color looking too flat or opaque."