Aug 24, 2017

We’re suckers for learning about up-and-coming indie beauty products – there’s just something so exciting about being introduced to a new, super-unique brand for the first time and knowing that they very well could change the face of beauty as we know it. So clearly, we had to stop by the Indie Beauty Expo in NYC this week – and needless to say, we were blown away.


This year’s exhibit featured nearly a hundred different beauty brands with innovative new products – like the most fun face masks you’ve ever experienced from Red Earth Beauty, the freshest new deodorant from Everyday Beauty and all the seaweed-infused products you could ever need from the aptly-named Seaweed Bath Co.


The expo also included a panel of influencers who spoke about their careers in beauty, as well as prime shopping opportunities for editors, beauty gurus and influencers alike. And, did we mention free samples?!


No need to panic: You can still check out the expo until 5pm today at Skylight Clarkson Square at 550 Washington Street in NYC. So if you haven’t already bailed on us to make your way to the event, check out the Instagrams below for even more inspiration – though we doubt you need it.


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