Marisa Petrarca Jan 24, 2018

Way back in August 2017 (which feels like a casual few decades ago) we were lucky to have the chance to scope out the  NYC Indie Beauty Expo to learn about (150+) up-and-coming brands like Red Earth Beauty and Everyday Beauty. On top of scoring samples of some of the coolest beauty products, watching demos of magical expanding face masks and innovative makeup organizers — all while having a drink (or two) — we were able to celebrate our love for the beauty industry with other people who are just as obsessed as us. And as jealous as we are that we can’t attend the first 2018 showing on the West Coast, today's the day for Los Angeles residents to shop the best beauty tools, cosmetics, oral care, fragrance, haircare and basically everything else that you could think of in the realm of beauty.


For just $30, general admission includes entry to the event and the show floor, a free shopping tote and access to exclusive deals and discounts. The public event will take place from 5 p.m. until 9 p.m., which means there’s plenty of time to stop by — even if it’s after a long work day. Some brands that you don’t want to miss include vegan cosmetics from Clove + Hallow, skin care formulated for sleeping from Moonlit and long-wear makeup from Saint Cosmetics.


The Indie Beauty Expo will also take place tomorrow, January 25, for industry professionals to learn about trends and innovations. And New Yorkers, mark your calendars now for the 2018 show from August 22-23.


California Market Center, 110 East Ninth Street, Penthouse 13C, Los Angeles, CA 90079


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About the Author:Marisa is an assistant beauty editor at Makeup.com where she's responsible for creating content that inspires, informs and influences readers. She's obsessed with trying new beauty products, hoards a crazy amount of lipstick and her second love (besides makeup) is food. Her work has also appeared in Domino Magazine, StyleCaster, Guest of a Guest and Jeannine Morris Media.

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