If you love IT Cosmetics, then the brand’s bestselling CC+ Cream with SPF 50+ is surely no secret to you or your skin. It’s changed the way we feel about our skin for the better, and we’re not alone – which is why the brand just launched a global campaign called the #ITCCchallenge to help women face appearance-related effects of cancer with confidence.
All you need is your beloved CC Cream and your smartphone, and you can help support and fundraise for IT Fighters and IT survivors and potentially meet IT Cosmetics founder Jamie Kern Lima.
Here’s how you can help:
1. Snap a makeup-free selfie.
2. Take another selfie – this time wearing CC+ Cream SPF 50+.
3. Post your “before” and “after” on social media using #ITCCchallenge.
For every #ITCCchallenge post, IT Cosmetics will donate $1 to Look Good Feel Better. The campaign will run through the end of November, but you can help celebrate with Jamie Kern Lima and the IT Cosmetics team tomorrow, September 27, at Sephora on 34th Street in NYC. Don’t miss out on the chance to celebrate your favorite makeup products and raise money for a good cause at the same time.