You most likely know her (and her signature icy locks) as Betty Draper in “Mad Men.” But, January Jones is no longer just gracing us with her presence on primetime television — she’s also the new face of the Kérastase Nutritive Magistral line. As a loyal user and advocate of the brand herself, January credits Kérastase for saving her hair from a crunchy, dry fate! And now that her secret is out, the brand’s best-selling haircare regimen is selling like hot cakes — with one Nutritive Masquintense sold every minute around the world, and one product from the full Nutritive regimen sold every minute in the US alone!
What Makes Nutritive Magistral So Special?
Kérastase created Nutritive as an innovative, at-home regimen, while also introducing a dedicated, in-salon service: Protocole Immunité for all dry hair types.
Combining advanced technology and powerful ingredients like Iris Rhizome Extract and Benzoin Tree resin (which pump hair with nutrients!), this new system delivers intense nourishment to the hair — treating it from the inside out, to truly restore hair to optimal health. After using the regimen, the hair fiber is left deeply nourished, allowing for radiant shine and a soft touch.
If adopting this regimen will make our hair look like Miss January’s, you can call us interested!
The At-Home Regimen for Healthy Hair
Whether hair is damaged from round-the-clock photoshoots and set lighting, constant coloring or the love-hate relationship you have with your flat iron, this at-home regimen works to nourish each fiber and create a shield on the hair’s surface, providing your strands with 72 hours of immunity from dryness.
STEP 1: CLEANSE
Benefits: Designed for severely dry hair, Bain Magistral gently removes impurities and prepares the hair for treatment.
To Use: Apply to damp hair, massage and emulsify. Rinse and repeat if desired.
STEP 2: TREAT
Benefits: Designed for fine, severely dry hair, Fondant Magistral provides deep nourishment, high manageability and extremely supple texture.
To Use: Apply to cleansed hair. Massage into lengths and ends. Leave on for 2-3 minutes. Emulsify and rinse thoroughly.
Benefits: Designed for thick, severely dry hair, Masque Magistral intensely nourishes the hair fiber and protects it from drying out.
To Use: Apply to cleansed and towel-dried hair. Massage onto lengths and ends. Leave on for 5 minutes. Emulsify and rinse thoroughly.
STEP 3: PRIME
Benefits: Featuring NEW Nutribalm Technology, Crème Magistrale is a creamy white thermal-protective leave-in balm that melts into hair, immediately penetrating lengths and providing the perfect coating down to the ends. The formula contains a smoothing agent, shine booster and softener, providing shine and a lightweight finish.
To Use: Apply to cleansed and towel-dried hair before brushing. Massage into the lengths and ends — do not wash out. Blow-dry and style hair as usual. The crème can also be used as a finishing touch, post-style.
Talk about MAJOR #HairGoals, right?!