Aug 21, 2017

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The only thing better than a great brand with amazing products is one that also cares about the people around them. This year, Kiehl’s –– a cool girl’s go-to skincare brand –– partnered up with amFAR for its 8th annual Life Ride. The goal? To spread awareness about the rise of HIV diagnoses in young people. Together, they tapped amFAR supporter Charli XCX for a nationwide PSA, and the singer-songwriter is using her platform to educate people on the importance of knowing their status. In addition to the PSA, eight riders took to motorcycles to cover 1,200 miles across six states stopping along the way to rally the public and heighten awareness for the cause. Even though the tour is over, you can still do your part to help out. Here’s how: Kiehl’s will donate $1 to amFAR for every Instagram post or tweet showing the hand-heart and tagging #liferide8, @kiehls and @amfAR through the end of August. You can also participate by purchasing the cult fave Ultimate Strength Hand Salve - Life Ride Edition, $29. The entire purchase price will benefit amFAR –– making it super easy to give back while you shop.

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