What color is your mascara? We bet our entire makeup kit that it’s either brown or blackest black. While these are our typical go-to shades for daily wear, they’re not the only options we should be considering. We’re not implying you have to spice things up with neon pink or green lashes (it is festival season though), but a small change can make a BIG difference! Our pals at Lancôme sent us a few fun shades from their Mascara Volume Effect Faux Cils collection and let us tell you, we may never go back to black mascara. OK. That’s a strong statement, but we’re seriously praising the powers of purple right now.

Purple Mascara

It Has Brightening Powers

A rich purple like the Effet Faux Cils in Fascinating Violet can instantly brighten up any eye color! Whether you have brown, blue, green, or hazel peepers, this shade will work for you. Although the intensity is mostly noticeable in the sunlight, it’s still a quick and easy way to add a splash of color to a “no-makeup” makeup kind of day.

RELATED: 4 Ways to Wear Colored Mascara

It’s Just Plain Fun, DUH

One of the things we love most about this purple hue is that it’s playful, but not outrageous. A few swipes give off a subtle hint of violet that can only be seen close-up. And thanks to the ultra-plush spoolie and creamy formula, you can layer it on thick — without the fear of flaking or clumping!


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