Sep 29, 2010
When your first exposure to the beauty world is the lavish makeup counters of Harvey Nicholas and Harrods, you're practically destined to become a beauty blogger. As a little girl growing up in London, Lesley Ellen Mirza spent afternoons winding through those aisles guided by her mother's hand, awing the vast selection of products. But it wasn't until she was in her 30s that she decided to channel all her feelings on powders, polishes, and more into a blog. Now based in British Columbia, Lesley has reviewed enough products on her four year-old site to fill one of those mammoth department stores. Her clever, honest commentary includes video before-and-afters of products she's tested, how-to's on celebrity looks, beauty expert Q&As, and the occasional book review or city travel guide. She even hosts an annual online readers' choice awards, which over 33,000 of her fans participated in last year. (Which is about one person for every product she's reviewed in her lifetime). View the blog»


About the Author:Our goal is to create a beauty experience that’s personalized, educational and, most of all, fun.

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