Olivier Rousteing always has a trick up his sleeve.
Starting with the H&M x Balmain collaboration back in 2015, the high fashion brand has become notorious for creating new ways to bring their vision to the mass market. That’s why it came as no surprise when Balmain confirmed their partnership with L’Oréal Paris on a fall line of Colour Riche lipsticks back in May. It’s now a month away from the collection’s release, and all the glorious colors have been leaked. And each one is being showcased on a fabulous model — from Lara Stone to Soo Joo Park. The lipstick will be available at Barneys.com (it is Balmain, after all!) and lorealparisusa.com on September 20th.