Iconic fashion brand KARL LAGERFELD and makeup powerhouse L'Oréal Paris are joining forces to create an exclusive makeup collection that embodies the late designer’s rock-chic style, mixed with Parisian elegance.
“This line of makeup truly reflects the Karl Lagerfeld brand universe and what Karl loved in makeup — he often used eyeshadows as colors in his sketches,” said Caroline Labar, Head of Image and Communication at Maison KARL LAGERFELD, in a press release. “L'Oréal Paris has an inclusive message of beauty for all. Karl liked it when a collaboration resonated with his brand and would make a real impact to many people.”
The L'Oréal Paris x KARL LAGERFELD collection is set to be released during Paris Fashion Week on September 27, 2019, alongside a campaign featuring Lagerfeld’s most recognizable quotes.
“We look forward to sharing with the world the makeup born from this creative connection: KARL LAGERFELD’s rock chic and L'Oréal Paris’ empowered vision of beauty,” said Dalphine Viguier, L'Oréal Paris Global Brand President.