Makeup.com: Talk to us about that. How did your professional relationship with Beyoncé come about?
I was at the Tom Ford show that didn’t include just models, and Beyoncé was on the roster. Before I knew it, I was assigned to do her makeup. I remember walking over to the room (reserved for Beyoncé), opening up the partition curtain and seeing all this big gold hair! It was one of those pivotal moments that will forever be ingrained in my mind. It definitely changed the course of my life.
Now, Beyoncé had a great makeup artist and was in truly good hands, so I didn’t really think anything would happen after this encounter. But I guess she quietly watched my career over the next year or so and ended up offering me a contract to go on tour with her. And, that’s how that whole dynamic started.
Makeup.com: You have an amazing social media fanbase that includes more than 100K followers on Instagram. How has social media has been instrumental in the growth of your career?
Sir John: Social media is the reason I’m here in this place in my career. It gave me visibility while I was an assistant and has served as a view into my world and a way in which I express everything. Professionally speaking, it’s been the biggest advertising platform for myself.