Aug 11, 2017

A quick scroll through social media and you’ll notice that Twitter is here for the MakeupShayla x Maybelline collab.


This is the first collaboration in the brand’s history and the partnership is not only historic, it also sends a clear message. Partnering with a woman like Shayla signifies that the beauty industry is taking notice and giving a voice to the women of color who use their products. Beauty Bloggers like Jackie Aina (who recently announced a partnership with Too Faced to deepen their foundation range) and Aaliyah Jay have spoken out in overwhelming support of the collab and have praised both Shayla and Maybelline for breaking the internet with their newest release. We’ll definitely be picking up (and reviewing!) everything in this collection — will you?

Read some of our fave tweets, ahead:



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