You don’t need to be Instagram-obsessed to fall in love with Color Factory. I mean, it definitely will benefit your feed a lot (we can’t argue that), but this experience is more than just an activity to post on the ‘gram. It’s an art space brought to life by creatives, designers and brands meant to engage your senses and basically leave a profound effect on your life. We recommend you bring a friend and totally devote your afternoon to the exhibit’s 16 interactive rooms. The whole thing will take you at least an hour to walk through, and you’ll experience things like a macaron conveyer belt, a monochromatic ball pit, an interactive flow chart to help you discover your personal color and an interactive dance floor in one of our favorite rooms of them all, Maybelline.
Since Color Factory is inspired by the colors, sounds and tastes of New York, it’s only right that the exhibit’s sponsor celebrates the most long-lasting, city-approved lippie in their beauty installation: Maybelline SuperStay Matte Ink Liquid Lipstick. In addition to the interactive dance floor, you’ll also find a photo booth and a bar serving up colorful drinks — count us in.
Doors are officially open to the public in SoHo through the end of the September, and you can purchase tickets here.