Plump, lift and separate.

No, we’re not describing the benefits of our push-up bra. We're talking about the Maybelline mascara that's turning heads. Unveiled during the Rebecca Minkoff show at New York Fashion Week, The Falsies Push Up Angel mascara features a wing brush that sweeps lashes to the side, while lifting and plumping from the root.

The mascara—slated to launch in January 2017—is now available exclusively on Amazon for a limited time only, so hop to it! And continue reading below to learn how to get the winged lash look that had everyone swooning during Minkoff's show last week.

New Maybelline Mascara

How to Apply the Push Up Angel Mascara for a Winged Lash:

Step 1. Start from Your Lash Base

Sweep inner lashes in an upward and outward motion from the root to the tips.

Step 2. Layer Mascara for Desired Effect

Repeat until the desired lift, volume and winged effect are achieved.

Step 3. How to Remove Mascara

Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.



What other beauty trends had you swooning during NYFW? Let us know in the comments below!

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