Makeup should make you happy to wear it. Otherwise, what's the point? But brands are putting a whole new spin on the concept by sprinkling a dose of feel-good ingredients into their products that enables them to respond to your mood.
Physicians Formula Happy Booster Glow & Mood Boosting Blush, for example, is made with Euphoryl, which claims to promote "a feeling of happiness by mimicking the effect of endorphins." Fans rave about the color, but there was little feedback on whether it delivered the high you feel after, say, a morning jog.
In the Mood: Color Changing Lipsticks by Jesse's Girl promise a "personalized color to match your mood." When I tried them, an apple shade turned raspberry, and a pale yellow hue ended up a flirty pink. I had to wonder, however, what would happen if I were in a really terrible mood. Would my lips turn black?
I like the idea of achieving nirvana from my favorite shadow, polish, or foundation. But for now, if the long lashes you get from your favorite mascara makes you happy, feel free to call that your "mood elevator."
What are your thoughts on mood makeup?