Neiman Marcus just diversified its beauty selection in the best way possible.

The Indie Beauty Expo gives us the chance to discover the coolest up-and-coming brands that will soon be taking over the world — or at least the shelves of our favorite beauty superstores. Featuring the best makeup, skincare, haircare and personal care products, the IBE always draws a massive crowd of beauty lovers at events in New York, Los Angeles, Dallas and London. And while it’s exciting to look forward to the next expo or scour the Internet to find indie brands that we’re loving, we’re ready for Indie treasures to become a whole lot more accessible to everyone. Miraculously, Neiman Marcus is ready, too.

The new category on the Neiman Marcus website features a limited-time online ShopTheExpo feature of 15 different beauty brands like organic, glam shadows and lip-cheek stains from Joséphine Cosmetics, cruelty-free, conveniently-packaged foundation, blush and concealer from Ellis Faas and lipstick made out of fruit from Luk Beautifood. And while it probably goes without saying, you’ll find that these products are practically made for your Instagram feed — which is always a plus.

We don’t know exactly how long ShopTheExpo will live on the Neiman Marcus website, but we do know that some of the most popular new products might just find a permanent home in the department store. Take part in the conversation and product discovery and simultaneously #TreatYourself with some new chic beauty treasures.


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