Stop What You’re Doing — Maybelline Just Launched SO Many Amazing New Products

Maybelline just launched enough products to last you a lifetime (or at least, until your next beauty splurge).

It’s not every day that a major beauty brand casually drops a massive batch of new products. Sure, we’ve recently been blessed with some iconic collections like Urban Decay Heavy Metals, Gigi Hadid x Maybelline and Shu Uemura x Super Mario Bros, but the amount of brand new Maybelline products living in Ulta’s “New Arrivals” section is seriously overwhelming in the best way possible.

The brand’s new arrivals are everything you need to apply a full face of makeup — and more. A few of the biggest launches are the new shades of SuperStay Matte Ink Liquid Lipstick for $9.49 each that the brand has cruelly been teasing, two holographic FaceStudio Master Holographic Prismatic Highlighters for $9.99 and three shades of volumizing Total Temptation Mascara for $9.49. All of the new launches are currently available at Ulta.

To see all of the new products, as well as their different shades and price points, click through our slideshow — ahead.