We love Ulta. It’s our personal utopia for nearly every beauty product under the sun and a glorious distraction when we need to escape from work for a few minutes (or hours). There’s nothing more relaxing than scrolling through the thousands of beautiful products on the site. And just to make sure that we never get bored of their offerings, Ulta adds new products from different brands every single month. The “New Arrivals” section of the website is basically heaven.
For the month of August, Ulta introduced new products from many of our favorite brands, like IT Cosmetics, Urban Decay, NYX and e.l.f. So whether you’re searching for a new liquid eyeliner that’s going to glide easily along your upper lashes like Maybelline Curvitude Liner or the right fall nail polish shade from the new addictive 90s Essie Lacquer Collection, there’s certainly a product at Ulta with your name on it.
For us and our ever-growing makeup stockpile, this news is great, but let’s be real: Our bank accounts don’t love it so much. So to make all of our beauty purchases less financially destructive, we’ve rounded up seven of the best new beauty products at Ulta right now – each under $20.
Essie Fall Nail Lacquer Collection, $9 each
Essie’s new 90s Fall Nail Lacquer Collection inspires us to go back to the days of butterfly clips and furry feather pens. The six different shades are each very unique – ranging from a warm ivory with a dash of pink in Mixtaupe to a dark purple with green-blue shimmer in Dressed To The 90’s.
Redken Pillow Proof Two Day Extender Dry Shampoo, $20
This lip oil comes in twelve different highly-pigmented shades ranging from a cool gray plum dubbed Entice to a soft peach called Breezy. The product has a satin-matte finish and feels super lightweight and hydrating on your lips.
Urban Decay created these two shades of liners to match the iconic Naked Heat Eyeshadow Palette. Ulta currently sells the eye pencils in a sienna color named Torch and a deep wine color named Alkaline. Its waterproof formula contains moisturizing ingredients for extra long wear.
Maybelline Curvitude Liner, $8.99
This angled eyeliner makes it easy to do a thin line above your lash line or a winged flick. You hold the eyeliner like you’re holding a pen, and it glides right on. If you’ve been desperately seeking the right liquid eyeliner to achieve a cateye, this affordable product is it.
Highlighting isn’t getting old anytime soon, and Ulta is well aware. Enter this Soap & Glory Wonderbronze Highlight & Sculpt Cheek Stick. Put this product on areas of your face that naturally catch the sun, like above your brow bone, cheekbones and the bridge of your nose. After you apply, smooth the product out with your fingertips for an even finish.
Sleek Makeup Extra Long Lashes Mascara, $8.99
Sleek Makeup is one of the UK’s cult favorite makeup brands. And the mascaras are loved for their ability to add maximum definition and length to your lashes. This one, called I’m Conditional, is perfect for building both subtle and dramatic looks.
About the Author:Marisa is an assistant beauty editor at Makeup.com where she's responsible for creating content that inspires, informs and influences readers. She's obsessed with trying new beauty products, hoards a crazy amount of lipstick and her second love (besides makeup) is food. Her work has also appeared in Domino Magazine, StyleCaster, Guest of a Guest and Jeannine Morris Media.