Marisa Petrarca Aug 23, 2017

 Ulta’s newest beauty loot is anything but boring.

We love Ulta. It’s our personal utopia for nearly every beauty product under the sun and a glorious distraction when we need to escape from work for a few minutes (or hours). There’s nothing more relaxing than scrolling through the thousands of beautiful products on the site. And just to make sure that we never get bored of their offerings, Ulta adds new products from different brands every single month. The “New Arrivals” section of the website is basically heaven.

For the month of August, Ulta introduced new products from many of our favorite brands, like IT Cosmetics,  Urban Decay, NYX and e.l.f. So whether you’re searching for a new liquid eyeliner that’s going to glide easily along your upper lashes like Maybelline Curvitude Liner or the right fall nail polish shade from the new addictive 90s Essie Lacquer Collection, there’s certainly a product at Ulta with your name on it.

For us and our ever-growing makeup stockpile, this news is great, but let’s be real: Our bank accounts don’t love it so much. So to make all of our beauty purchases less financially destructive, we’ve rounded up seven of the best new beauty products at Ulta right now – each under $20.


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About the Author:Marisa is an assistant beauty editor at where she's responsible for creating content that inspires, informs and influences readers. She's obsessed with trying new beauty products, hoards a crazy amount of lipstick and her second love (besides makeup) is food. Her work has also appeared in Domino Magazine, StyleCaster, Guest of a Guest and Jeannine Morris Media.

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