You know we love Ulta, and we know you love Ulta, so let's get right to it. We spend a lot of time scoping out deals and product newness, so we’re here to kindly inform you that there are a ton of new beauty products on the Ulta Beauty shelves this August, all of which are worth your hard-earned dollars. We’re talking an eyeshadow palette containing everything you could ever need, a new launch from Stila that’s bound to have you racing to your closest location (or browser) and more. Intrigued? Keep reading for eight picks worth adding to your cart.

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