You know we love Ulta, and we know you love Ulta, so let's get right to it. We spend a lot of time scoping out deals and product newness, so we’re here to kindly inform you that there are a ton of new beauty products on the Ulta shelves this August, all of which are worth your hard-earned dollars. We’re talking a hand cream that smells so good we might be addicted to it, a buildable, weightless lippie that’s perfect for every occasion and a new eyeshadow palette meant to bring out your edgy side. Intrigued? Keep reading.

Ahead, check out eight new Ulta beauty launches we’re loving this August.

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