New York Fashion Week: Mara Hoffman

Mara Hoffman was inspired by a mystic gypsy when designing her fall 2013 ready-to-wear collection, resulting in clothes that felt bohemian with a tribal edge and a beauty look that followed suit.
Makeup artist Charlotte Willer focused on creating a strong and straight cat eye. Using an angled eyeliner brush and Maybelline Eye Studio Lasting Drama Gel Eyeliner in Blackest Black, she painted a stripe starting in the middle of the upper lids and pushed it past the outer corners, before bringing the line all the way back to the inner corners on the lower lash lines. She skipped shadow and mascara and then brushed through the brows.
She perfected skin with Maybelline Fit Me Foundation. After contouring the face with a darker Maybelline Fit Me Pressed Powder, she canceled out the natural color of lips with Maybelline Dream Lumi Tough Highlighting Concealer. Willer finished the look by dabbing Maybelline Color Sensational Lipcolor in Totally Toffee onto the mouth.

Referencing the more sumptuous fabrics used in the show, hairstylist Nick Irwin decided to make his gypsy girl more refined by splitting the hair into two textures. After adding long extensions that hit mid-spine and fashioning a center part, he smoothed the hair down tightly to the shape of the head with TIGI Catwalk Session Series Styling Cream. He then tucked the front sections behind the ears and twisted each section of the hair in toward the center with TIGI Catwalk Curlesque Strong Mousse. To hold the rope-like twists in place while the mousse dried and set, Irwin ran clips down the length of the hair shafts. He then sprayed TIGI Catwalk Your Highness Weightless Shine Spray on top of the head to smooth down any static hairs and maintain a clean and elegant finish.

Right before the show, Irwin took out the clips and softly pulled apart the ropes to look more like dreds. Then he topped off the entire style with a piece of silver hair jewelry. To bring an "ethnic element" to the look that highlighted the transition from straight to twisted hair, he clipped chains that hung across the back of the head and attached to both ears.

Manicurist Honey also referenced the tribal aspect of the collection when she created her reverse half moon nail art. After lacquering natural-shaped nails with Maybelline Color Show Nail Lacquer in Onyx Rush, she painted a crescent shape at the tips to tie in with the totemic elements of the garments. She created the half moon by using one coat of Maybelline Color Show Nail Lacquer in Audacious Asphalt topped with the shimmery Maybelline Color Show Nail Lacquer in Pedal to the Metal to make the shape pop.




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