Hold the phone — NYX Professional Makeup just did a thing, a big thing. No, we’re not referring to the brand’s recent launch of new lippies that rocked our world, rather, we’re talking about a major new eyeshadow palette that casually came into our lives today, aptly named Swear By It. The palette contains 40-pans (YUP!) of nearly every eyeshadow shade you could ever need in three finishes: matte, metallic and satin. If this didn’t make your Friday even better, nothing will.
According to NYX, the palette is inspired by fall beauty, which means the cool and warm toned palette’s graced our presence a whole lot earlier than expected. Why did NYX bless us, you ask? Truly, we have no idea, but it could be because some of these shades are ideal to complete your summer makeup looks, too. A few we’re trying to get on our lids immediately are matte yellow, shimmer copper and a mesmerizing sky blue.
In addition to Swear By It, the brand also just dropped Foil Play Cream Eyeshadow in six metallic, jelly-textured pigments, along with Foil Play Cream Pigment, perfect for creating a super-pigmented foiled-eyeshadow look. You can’t officially add these two products to your cart yet, but you can score Swear By It online for $35. Though the price is a bit higher than what you’d expect from the cult-favorite brand, this is one that’ll replace the ten palettes you’ve been hoarding in your makeup stash.
About the Author:Marisa is an assistant beauty editor at Makeup.com where she's responsible for creating content that inspires, informs and influences readers. She's obsessed with trying new beauty products, hoards a crazy amount of lipstick and her second love (besides makeup) is food. Her work has also appeared in Domino Magazine, StyleCaster, Guest of a Guest and Jeannine Morris Media.