A few years ago, Sheila Arkee was publishing executive by day, makeup artist by night when she decided on a whim to enter an online beauty makeover show. She ended up winning and took it as a sign to say sayonara to her day job and pursue her true passions: Writing and beauty products. She merged the two by starting Painted Ladies, reaching out to both her fellow beauty aficionados as well as industry professionals to help bring her vision to life. Now, her site has over a dozen contributors who share their tips and reviews and help readers solve their beauty woes in the Ask An Artist section.
Since an online challenge is what led Sheila to create Painted Ladies in the first place, it's no surprise that she still loves to test her skills. Her latest experiment, 365 Days of Eyeshadow, chronicles her experience of trying a new shadow color every day for a full year. One thing you can't challenge this beauty blogger on: Her dedication to her readers. View the blog»