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Swatching makeup is one of the biggest hobbies in the beauty world. Take a quick trip to Reddit’s Makeup Addiction (or maybe just your Insta feed), and you’ll quickly learn that swatching is an unofficial rule that comes with purchasing new makeup. But in addition to sharing your swatches with other beauty lovers like you, it’s worth documenting the makeup you already own so you can keep track of your entire collection and archive your faves. If you’re wondering how to do this in the artsiest, most organized way possible, we have the solution for you: free, printable swatch cards that’ll be a gamechanger for both you and your Insta feed.


So if you’re one to devote a significant amount of time to swatching your makeup — perhaps with makeup swatch stencils and all — or maybe you haven’t yet tried your hand at the #SwatchGame yet, this is the perfect way to begin. We recommend starting with lipstick, the easiest makeup product to swatch, and then building out your new swatch book from there.


Check out all of our free, printable swatch cards, ahead.


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