Building Your First Makeup Kit? Here’s Every Product You Need

July 02, 2020
By: Alanna Martine Kilkeary | by L'Oréal

Building a collection of beauty products as extensive as that of a makeup artist is no small feat — after all, they are pros. It may take some time, but you can build a makeup kit that would make any makeup artist envious. To help you get started, we created a complete guide for building the perfect makeup kit from scratch with products that are makeup-artist approved


Face Primer

Smooth the skin’s canvas and ensure the longevity of your makeup with a primer. Depending on your skin type and concerns, you can choose a formula that’s mattifying, hydrating or brightening. Two great options are the Urban Decay All Nighter Matte Face Primer to keep your beat shine-free or the NYX Professional Makeup High Glass Primer for a dewy, blurred finish. 

Color-Correcting Concealer

Depending on which shade you use, these colorful liquids and creams can actually conceal dark spots, hyperpigmentation and redness and minimize the appearance of under-eye circles. Palettes are often your best bet because you’ll have several shades at your disposal, but if you have one specific need, such as correcting the redness, pick up a formula in yellow or green. We like the Urban Decay Naked Skin Color Correcting Fluids.


Available in a variety of formulas, including sheer liquids, cushion compacts and full-coverage formulas, finding the right foundation should be based on your skin tone, type and concerns. One of our favorite, crowd-pleasing formulas is the Lancôme Teint Idole Ultra Liquid 24H Long Wear Foundation.

Face Concealer

Blemishes and dark spots can still peek through even the highest-coverage foundations. For those situations, look for a concealer that matches your foundation. We’re loving the Uoma Beauty Stay Woke! Concealer and the Giorgio Armani Beauty Luminous Silk Concealer.

Under-Eye Concealer

When you’re looking to conceal bags, puffiness or dark circles, reach for a concealer up to two shades lighter than your skin tone to brighten up your eye area. Some under-eye formulas are also formulated with illuminating particles for extra brightening powers. The Maybelline New York Super Stay Under-Eye Concealer is our go-to for this.


Whether you’re into a mere pop of color on the apples of your cheeks or dig the revived 1980s trend of full-on draping, blush is one of those desert-island beauty products. One of our newest blush obsessions is the Maybelline New York Cheek Heat Cream Blush, a lightweight, buildable formula. 


Highlighter is key for enhancing your bone structure and achieving a major glow. Focus highlighter on the high points of your face: the tops of cheekbones, the bridge of your nose and along the brow bones. The NYX Professional Makeup High Glass Illuminator will help you achieve this in the blink of an eye.


Sculpt and define your face by contouring. A little bit of contour can go a long way, so make sure to use a light hand. Try a chubby stick or pencil, and work from the inside of your face outward, along the hollows of the cheeks, the jawline and the forehead. Buff away the line using circular motions with a blending brush or sponge. We recommend the Maybelline New York Face Studio Master Contour V-Shape Duo Stick for the ultimate chisel.

Setting Spray or Loose Powder

To ensure your flawless beat stays that way, don’t forget to apply a setting spray or powder after your face makeup is on. If a setting spray is more your jam, the IT Cosmetics Your Skin But Better Setting Spray is a great choice. For a powder, we love the Dermablend HD Finishing Powder.


Eyeshadow Primer

Just as foundation needs a smooth canvas from primer to look its best, the same applies for eyeshadow. By using an eyeshadow primer, you’re creating an even base for pigment, while also extending its staying power. The Urban Decay Eyeshadow Primer Potion will become your best friend for this. 

Powder Shadow

It’s natural to want to stock up on every eyeshadow shade of the rainbow. Try starting with a more curated selection, though. Go for a neutral, a shimmer and a darker matte to line and shade (we love to mix and match with the L’Oréal Paris Colour Riche Eyeshadow Monos).

Shadow Palette

You can also get everything you need in one fell swoop with a palette. The NYX Professional Makeup Escape Artist Palette truly contains every shade (there’s 40 of them!) you could ever need or want. 

Eyeliner Pencil

Pencil liners are perfect for dotting in between your lashes, precisely rimming your water line or creating a subtle, smoky look (by swiping at the line with your finger). Having one in brown and one black is a must. The Urban Decay 24/7 Glide-On Eyeliner Pencil is a longtime favorite. 

Liquid Eyeliner

If you’re creating a more dramatic look, like a precise cat-eye, opt for a liquid liner, as the inky formula will give you perfectly flicked wings. Try the IT Cosmetics Superhero Liner for this.


Mascara is one of those beauty products that many won’t leave the house without wearing. For length and volume, you can’t go wrong with the L’Oréal Paris Bambi Eye Mascara.

Brow Pencil/Powder/Pomade

Brows help frame your entire face, so whether yours is in need of filling in or just shaping and definition, having a brow product on hand is essential for keeping them looking groomed and full. Our current pick? The NYX Professional Makeup Dip, Shape, Go! Longwear Brow Pomade.


Lip Balm

Look for a formula with emollients like vitamin E, shea butter and cocoa butter, which help hydrate and protect lips throughout the day and prevent aging. You can also choose a tinted option for a no-makeup makeup look. The Lancôme L'Absolu Mademoiselle Lip Balm, for example, comes in a variety of shades.

Lip Liner

Lip liner is essential for keeping lipstick from feathering or fading. We always keep the L'Oréal Paris Age Perfect Anti-Feathering Lip Liner on hand.

Matte Lipstick

Look for matte lipsticks with vitamin E to help boost hydration so lips don’t feel dry. Pick up a shade (or a few!) of Maybelline Super Stay Matte Ink Liquid Lipstick to get the job done.

Cream or Satin Lipstick

While different in formulation (creams are largely made from waxes while satins tend to be oil-based), both lipstick options moisturize and nourish lips. Satins are more sheer, while creams offer more pigment and fuller coverage. The YSL Beauty Rouge Volupté Rock’n Shine Lipstick is hydrating and offers medium-coverage color. 

Lip Gloss

With a glassy finish, gloss is great for drawing eyes to the lips and creating a plumping illusion. We recommend the L’Oréal Paris Summer Belle Makeup Glowing Lip Gloss.

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