#WomanCrushWednesday celebrates our favorite beauty influencers.

Here, ballerina and blogger Dani McGowan of @mermaidwaves spills her dancer beauty routine, why she’s so passionate about skincare and what beauty means to her.

How did you get started in beauty/ fashion/ lifestyle influencing?

I have always been a major blogger fangirl.  After drooling over bloggers’ instagram feeds for a few years, I finally decided to take my daily #ootd pics on my Instagram to the next level and start a blog.

How has dancing impacted your beauty/skincare routine?

As a dancer, you are constantly putting stress on your skin, whether its a super sweaty rehearsal or caking on stage makeup before a performance. You learn pretty quickly that a good skincare routine is a must.  I just finished a weekend of performances and immediately came home this afternoon to do a charcoal mask to draw out all the dirt and makeup from the past weekend.

What moment in your influencer/ dancing career (so far!) are you most proud of?

The thing I am most proud of in both my dance and influencer career of is my ability to say yes to new things. Usually, I have no idea what am I getting myself into but I always seem to make it work.

What's your favorite beauty product at the moment?

Light face oil by Scratch goods. I mix it into my foundation for a dewy face on the daily, I'm obsessed with how fresh my skin looks even in the dry winter months.

Aside from a wallet and phone, what do you keep in your bag at all times?

My second phone, LOL. I love creating #content and have way too many boomerangs to store on only one phone.


feeling glowy ✨ ps i’m a big supporter of winter midriff

A post shared by Dani McGowan ✨ Chicago (@mermaidwaves) on

If you weren't a dancer, what would you be doing and why?

I would still be Instagram-ing and blogging, but I definitely would be teaching some sort of fitness classes. I'm obsessed with moving.

What does beauty mean to you?

Growing up as a dancer, I always saw beauty as the perfect body or the perfect pirouette, but I have come to realize that real beauty is confidence and letting the inner you shine through.


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