Here at MDC, we would love to think that we have all the answers for you. However, there are certain issues that require the insight of a pro. For instance, today’s topic of serums is an important one. So, we asked skincare guru Stacy Cox to give us her expert opinion on all things serums!
As an esthetician for nearly 16 years, I have to say serums have always been a hot topic among my clients. If I had a dime for every client who innocently asked, "What's the purpose of a serum? Do I really need one in my beauty regimen?" I would be rich enough by now to retire to an island, fruity drink in hand. Serums are "food" for your complexion and are essential for keeping your mug healthy and youthful. Whether you’re looking to add hydration to your skin, lighten up pigmented areas, lift and firm your neck and jawline or minimize fine lines and wrinkles, there is a serum built to address your specific goals and help you step up your anti-aging efforts. Check out my guide to picking out the right serum for your skin’s needs.
A reliable serum this time of year is crucial. If you’re looking to reverse a parched complexion, try a formula packed with hydrating properties designed to absorb quickly into your skin and keep your moisture levels balance all day!
My Product Recommendation: L'Oréal Paris Age Perfect Glow Renewal Facial Oil
For pigmentation issues and sun spots, go with fast-acting serum that diminishes dark spots and visibly evens skin tone. These formulas can help prevent the formation of future dark spots and other skin discolorations with continued daily usage.
My Product Recommendation: Kiehl’s Clearly Corrective Dark Spot Solution
LINES & WRINKLES
Keep crow’s feet and frown lines at bay with a serum that promotes and stimulates collagen production. These concentrated solutions will help firm the skin and make it appear more supple and smooth. Yes please!
My Product Recommendation: Shu Uemura Phyto-Black Lift Youth Degree Remodeling Anti-Wrinkle Concentrate
Applying a daily targeted serum is a great way to hydrate the skin and leave it feeling firmer and brighter. This plumping of the skin also means fine lines will appear minimized.
My Product Recommendation: The Body Shop Pomegranate Firming Serum
The eye area is one of the most delicate regions on the face and the most susceptible to wrinkles and lines. Give your peepers the royal treatment with a specialized formula designed to protect and prevent lines and damage! The new 360° eye contour transformation!
My Product Recommendation: Lancôme Paris Génifique Eye Light-Pearl
The last tip I’m leaving is simple: Be Consistent! Apply your serum twice a day underneath your daytime SPF or nighttime moisturizer. This is key to reaping the benefits of a serum's super-charged ingredients. You’re welcome!
Which of these serums is your facial soulmate? Sound off in the comments below!
About the Author:Stacy Cox is a Los Angeles-based esthetician and owner of day spa Pampered People in Studio City, California.
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