Illuminating Makeup

Check out our selection of Illuminating Makeup. 

  • Born To Glow Illuminating Primer

    "I've been noticing a subtle glow that I've been loving....So good!...The illuminating factor is great, it makes my face look bright and glowing all day....Bought this a week ago and I am absolutely in love with it!"

    Prep and brighten your complexion in just one simple step. Start off your routine with our Born to Glow Illuminating Primer, the next generation of our fan favorite Illuminator. This two-in-one primer ensures the smoothest makeup application while also delivering an exquisitely radiant finish.

  • Honey Dew Me Up Primer

    "My Love!...It's nice...Illuminates my skin!...I've been using Smashbox Photo Finish primer and after using this, I think I might throw it away (no offense to Smashbox, love their eye palette that I've)."

    Inspired by honey’s golden glow, we developed a primer that neutralizes the appearance of discoloration and redness. Our innovative light reflective gold flecks create a luminous look that will help keep your skin looking radiant all day.

  • Facestudio® Master Prime®

    "One of my favorites <3...I use the blur+illuminate 200 and it rocks!...I have both products blur + smooth 100 and blur + illuminate 200 and love them both....It's also not greasy like other primers I've tried."

    Browse blurring face primers for flawless makeup application. Perfect your skin with our illuminating, color-correcting, hydrating & pore-minimizing primers.

  • Master Prime® Long-Lasting Eye Shadow Base

    "This product is not a hands-down, always-go-to product, but it is not bad at all....I picked this up in the prime and smooth formula....I tried twice...and I have the matte and illuminating and both dry out my eyelid and make makeup application impossible....Such nice product"

    Eyestudio Smoothing Eyeshadow Primer by Maybelline. Create a smooth & perfect surface for precision Eye Shadow application. Eye Primer safe for sensitive eyes.

  • The Falsies Push Up Angel™ Washable Mascara

    "So good...Very nice!...Beautiful product to put on the eye and illuminate your face !...i love this mascara I did not think it would be that good but ever since I started using it I have been obssessed, they make my lashes look like I have falsies on."

    The Falsies Push Up Angel Washable Mascara by Maybelline. Curling mascara to lift and plump eyelashes from the roots for a voluminous winged eye makeup look.

  • Slide On Pencil

    "My favorite...I love NYX!...Illuminates my eyes I love it...It glides on very smooth, without pulling on the eyelid.The pigmentation of the golden bronze is beautiful and brightens the eyes."

    Don’t let the softness of this pencil fool you. This formula doesn't smear or smudge and delivers powerful robust colors. It’s like a liquid eye liner without the mess. Available in 18 sleek shades. Our Slide on Pencils can be sharpened with a sharpener that has an opening for a small pencil. Get your NYX Professional Makeup Sharpener here.

  • NOCTURNAL Vice Lipstick

    "Love it!...Love the color...It's emollient, hydrating, soft, buildable, beautiful color that illuminates my face, flattering, long lasting, and stunning....By itself on me, Fireball takes on a pinkish tone, but I think adding a few of the Vice Special Effects on top will really be a game changer and I'll end up wearing it more often than I do now."

    Purchase NOCTURNAL on Urban Decay official boutique. Exclusive luxury products available with secure online payment

  • Super Stay Better Skin® Concealer + Corrector

    "So far, so good!...Blends Wonderfully...I bought this a couple of months ago and it's so good for brightening under the eye and illuminating the face...It covers fairly good and lasts most of the day BUT it does not do anything in the way of fading discoloration as the claim suggests."

    SuperStay Better Skin Concealer Face Makeup by Maybelline. This concealer and corrector visibly reduces appearance of dark circles, spots and imperfections in 3 weeks.

  • Super Stay 24® Lip Color

    "In love...I love!...I found that I had to reapply the balm several times throughout the day in order to maintain the level of moisture to which I've grown accustomed, but I was impressed with how well these lipcolors stayed--they were still going strong after 8 hours of work, and that included lunch and coffee breaks!...Whenni first got my hands on this I was like oh no is one of those glossy sticky non last lip product I did apply it and I was so suprised, I had breakfest lunch dinner and oviosly sum ice cream I dribk water etc and the lipstick was still there on my lips like a tattoo... I was like whoa horsey!!"

    Discover 24-hour long wear, double sided liquid lipstick by Maybelline. Pigmented, long-lasting lip color on one end & a moisturizing lip balm on the other.

  • Super Stay Better Skin® Skin-Transforming Foundation

    "Good BUT...New Fave...I love how my skin feels smooth & I seriously feel like I have nothing on my skin.It DID NOT make be breakout,MAJOR PLUS!I have oily skin so after 6 hours of wear,I had to blot my face which is not bad compared from others.Tested free 4rm Influenster....Like this foundation very much I have delicate skin and I get irritated quite easily but this mascara do not do that it those what it suppose to do I like it thank you Maybelline for coming up with an excellent product I like how it leaves your skin."

    SuperStay Better Skin Full Coverage Foundation by Maybelline. This long lasting medium to full coverage foundation helps improve skin texture for even smoother skin.

  • Soft Matte Lip Cream

    "Love it!...I love!...I borrowed Copenhagen from a friend a few months back and decided to purchase for my birthday along with a Transylvania just because these colors are never at the stores and I love them sooo much they are so beautiful on darker skin colors...You can do a less-is-more look by putting color in the middle of the bottom lip and using your finger to coat the rest or use the wand to coat everything to get the true opaque color of each shade where you can truly see the difference between Tokyo and Istanbul."

    Now available in twelve more statement-making shades, our velvety smooth Soft Matte Lip Cream delivers a burst of creamy color and sets to a stunning matte finish. Surprisingly durable, lightweight and delightfully creamy, it’s no wonder this sweetly scented formula is a fan favorite.

  • Fit Me® Matte + Poreless Foundation

    "Its good...Fair Buy...This foundation was sent to me for testing purposes, even though the color was not my shade it was too warm and too dark for my skin tone I was able to use it on a friend and for mixing purposes I have others from the firms line I love this formula !...Recieved this product twice to test out, loved the look and feel of it, I like the natural look and how it does not cake up on my face but both times the shade was off so I still have not been able to find my perfect shade but regardless it is nice :)"

    Discover a poreless, matte foundation, perfect for normal to oily skin. Fit Me lightweight liquid foundation minimizes pores & matches your natural skin tone.

  • Lip Lingerie

    "LOVE !!...Me Fav!...I got the Bedtime Flirt shade just to give it a try but already have my eye on a couple more... My complexion and natural lip color make it challenging to get the right nude, but this one is just the perfect shade....Overall I can say that it's a great lipstick for everyday, it has great coverage, colors and price and I really can close my eyes to the stickieness and printing onto the cups because of that and put the mark 'good'."

    Slip into something seductive with Lip Lingerie, our luxurious liquid lipstick with a plush, Matte finish. Available in the color-kissed hues you know and love—from cinnamon pink and chocolate brown, to warm mahogany red and classic nude beige—plus, 12 brand-new nudes! Each sultry shade will coat the curves of your lips with irresistibly creamy color.

  • Liquid Suede Cream Lipstick

    "The best...Love love...i'm in love with this color and this texture, it's very very veryyyyyyyy gorgeous color, payoff on my lips great and what about the texture, it's just incredible good, it doesn't dry your lips, and lasted all day...I'm accustomed to wearing the matte lipsticks and lip creams, so it was a bit of a shock that the Liquid Suedes apply as more of a liquid... It felt more "wet" (if that makes sense), and it glided well on my lips."

    Doll up your lips in plush and vibrant color! Our Liquid Suede Cream Lipstick glides on and sets into a striking matte finish. Now available in 12 more velvety-soft shades, this waterproof lippie creates a positively polished look with every swipe.

  • Matte Lipstick

    "Won Over...Love it!!...pros: -stays reasonably -smooth texture -not too drying, for a matte -good, attractive, sturdy packaging cons: -magnifies lip imperfections, applies patchy to dry/chapped lips (to be expected from a matte) -formula is too thick -transfers to teeth easily, needs more precautionary measures than most lipsticks -the color on the site is extremely inaccurate....I have bought two of these lipsticks, Pumpkin Pie (nude with a hint of pink) and Electra(strong bright red) I found that Pumpkin Pie was a little greasy when first applied but that quickly goes away."

    Load your lips with plush, pigment-rich color choosing from 12 brand new shades of Matte Lipstick—our shockingly smooth lip color that glides right on and stays in place with a silky matte finish that never feels dry. Now available in a range of fresh new hues, these playful pops of color are just what your spring wardrobe needs!

  • Great Lash® Washable Mascara

    "THANK YOU....Thank you!...I am so upset that your company stopped making the best color mascara ever...I am 58 and have been using this color since I was 14....) Today I went on-line to the Harper Bazaars website and they had a link to click on for "greatest mascara" and it was "Maybelline's Great Lash" So I know what I'm talking about!"

    Great Lash Washable Mascara by Maybelline. America's Favorite Mascara for over 40 years's formula helps build longer lashes for a full-lash look.

  • Wicked Lippies

    "Love it!!...Loved it!...I've been fighting with myself about buying a blue lipstick for a costume for a long time, so I was super thrilled when I saw the wicked lippies at a much better price than the stuff I'd been looking at....I'm inclined to wonder if that's simply due to formulation, because these are metallic in color and finish, whereas the Macaron line is more solid in color and finish (like a more traditionally-colored lipstick would be.) But I'm not a scientist, so...."

    Take a walk on the wicked side with our jewel-toned lippies available in 12 shimmering shades. Velvety smooth with a dazzling metallic finish - these richly pigmented lipsticks will leave your lips with the ultimate spellbinding look.

  • Total Control Drop Foundation

    "Love it....I love it...I just bought this last night, I am fascinated with the color, and the coverage is amazing too, I do need to wear a primer though, since I did a peel and my skin is a bit dry, but I am in the beige- yellow- olive tone family, and it is hard trying to find a color to match me, this does the job, hopefully they make the powders too....It shows up a really nice colour and I have noticed a little oxidisation,so next time I would probably go a shade paler....I have dry skin and it shows up dry patches a little,but not as much as other foundations I have used."

    Customize your coverage like a pro with our Total Control Drop Foundation! Now available in six more shades to accommodate an even wider range of skin tones, this fan-favorite foundation provides sheer-to-full coverage and a soft matte finish. Use the included glass dropper to fine-tune this velvety-matte formula to your heart's desire. For beautiful application, prep your face with our new Total Control Drop Primer.

  • Dream Fresh BB®

    "LOVED IT!...Loved it...You are respnding to everyone but there seems to be no real reason for stopping the product, particularly as it had such a loyal following and appeared on many "must have" bloggers lists.......i absolutely love this product was very surprised I didnt expect to like it so much I have been looking for a tinted moisturizer and this one is the best recommend this to anybody who wants a light coverage and moisturizer at the same time love love love will be purchasing this thanks Maybelline your the best!!!!!!!!!!!!!!!!"

    Dream Fresh BB Cream Skin Perfector by Maybelline. 8-in-1 BB cream brightens, smoothes, hydrates & protects with SPF 30 for glowing, healthy, and dewy skin.

  • Butter Gloss

    "Holy Grail...its great....By the time it had dried on my lips (which was very quickly) it feels as if you just put chapstick on; my lips felt soft and only slightly most, not sticky and gross like many glosses make your lips feel....I would like to say that this lipgloss is just like any other lipgloss except that it is not as thick which is a plus because I hate having super thick lipgloss that starts running down, the size is perfect the brush as well picks up the perfect amount for my lips."

    Buttery soft and silky smooth, our decadent Butter Gloss is now available in 12 more sumptuous shades! Each glossy color delivers sheer to medium coverage that melts onto your lips and is never sticky, leaving your lips soft, supple and kissable.



 

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