Check out our selection of Soft Makeup.
"LOVE ??...liked it...Soft Matte Lip Cream...One of my favorite shades is London which is a bit too nude-brown to be a MLBB unless I sheer it out but I like layering it with other(too matte) lipsticks to warm up and tone down a neutral color so it's more like a MLBB terracotta color."
Now available in twelve more statement-making shades, our velvety smooth Soft Matte Lip Cream delivers a burst of creamy color and sets to a stunning matte finish. Surprisingly durable, lightweight and delightfully creamy, it’s no wonder this sweetly scented formula is a fan favorite.
"Nice, but...Love ??...Soft Spoken and Sandstorm are beautiful!...When I applied the liner on top ( as I must do so it blends with my complexion) after about 5 minutes, the color still hadn't dried and when I put my lips together the color separated and I had to apply more."
Doll up your lips in plush and vibrant color! Our Liquid Suede Cream Lipstick glides on and sets into a striking matte finish. Now available in 12 more velvety-soft shades, this waterproof lippie creates a positively polished look with every swipe.
"Love it...Loved it...My skin looked smooth and supple ....I love this product applying it everyday made me see it not only improved my skin by concealing blemishes it actually cleared my blemishes taking the challenge was a pleasure love how it made my face flawless and looks and feels so sexy thanks maybel"
SuperStay Better Skin Full Coverage Foundation by Maybelline. This long lasting medium to full coverage foundation helps improve skin texture for even smoother skin.
"Great product...Great product!...The finish is amazing -- soft and natural....I received this product for free as a campaign from chick advisor and I must say WOWWWWWWWWW ITS SO AMAZING OH MY GOODNESS SO GOOD IT WORKS WONDERS on my skin and I get compliments when I wear it thank you chick advisor for making me feel good again (This review was collected as part of a promotion.)"
Dream Velvet Foundation by Maybelline. Hydrating Foundation that gives you a soft-Matte finish, leaving skin feeling fresh & soft like velvet.
"Not bad....So good!...It also made my lips soft....m on a Saturday and it was still there when I got home that night maybe around 3, and it was there albeit a little less bright than when I applied it that morning, and still was happy to see it there when I was getting ready for bed that night."
Discover 24-hour long wear, double sided liquid lipstick by Maybelline. Pigmented, long-lasting lip color on one end & a moisturizing lip balm on the other.
"So Good!...In love!...It's really soft and light weight....I love the way it washes out my lips and really creates a true nude lip for me (I am olive toned and tan easily) but just like with all matte products it just seems to feel so dry so soon after I put it on that I need to swipe on a gloss to not feel like my lips are stuck together with glue."
Slip into something seductive with Lip Lingerie, our luxurious liquid lipstick with a plush, Matte finish. Available in the color-kissed hues you know and love—from cinnamon pink and chocolate brown, to warm mahogany red and classic nude beige—plus, 12 brand-new nudes! Each sultry shade will coat the curves of your lips with irresistibly creamy color.
"I like it...Great !...Smooth & silky...This foundation is now one of my favorites I was so impressed about it I love that is Matt and it leaves my skin so soft like a babies skinI will recommend it to everybody y'all will regret it I got mine from influenter and I loved it so go try yours"
Discover a poreless, matte foundation, perfect for normal to oily skin. Fit Me lightweight liquid foundation minimizes pores & matches your natural skin tone.
"Good color...Best ever....It was very soft and not obnoxiously shiny....I've never been one to wear lipsticks, but reading reddit.com/r/makeupaddiction for a month, I couldn't help but try - and I'm so glad I chose these for the start of my journey into adding lipstick to my routine."
Treat your lips to a kiss of smooth, creamy color with our irresistible Butter Lipsticks in 12 new luscious shades. The formula’s delicate satin texture fused with highly saturated color delivers full-yet-lightweight coverage with a luxurious satin finish.
"very nice...LOVE LOVE!...smooth and silky...I have spent a lot of money on glosses and I can be pretty particular about what I like when it comes to lip products, and now after getting these butter glosses I am completely sold."
Buttery soft and silky smooth, our decadent Butter Gloss is now available in 12 more sumptuous shades! Each glossy color delivers sheer to medium coverage that melts onto your lips and is never sticky, leaving your lips soft, supple and kissable.
"love this...Great mascara...It made my lashes SO soft!...great product I love how it is so smooth my lashes a plush when I were it I were this every day when I go to schoool !"
Volum' Express The Mega Plush Washable Mascara by Maybelline. Gel-mousse formula for voluminous, thick and supple eyelashes that aren't left flaky or brittle.
"Best/only mascara I use....The best mascara ever!!!!...Feels so soft & never clumps or flakes....This mascara does exactly what it says, it keeps my lashes full and soft without clumping."
Full 'N Soft Washable Mascara by Maybelline. Thickening and volumizing mascara with Vitamin E to nourish lashes for longer, fuller eyelashes without any clumps.
"My fave!!...I love it...Great pigmentation, and so soft on the lips...I never would have picked this shade for myself but I'm so glad that Nyx did, I'm completely in love and ordered one the next time I shopped with them."
Slim, trim, but never prim our lip pencils come in a variety of dashing shades - from auburn to orange and traffic-stopping red. The buttery long-wearing lip liner formula goes on easily and resists bleeding.
"Love this!...Love love love it!...I LOVE Full n' Soft mascara....I've been buying a much more expensive brand now that I order online and it does the trick but would switch back in an instant if this product comes back in a brown color."
Full 'N Soft Waterproof Mascara by Maybelline. Thickening & volumizing mascara with Vitamin E to nourish lashes for longer, fuller eyelashes without any clumps.
"Love NY...Love these!...So soft and perfect!!...It goes on smooth and even, and leaves a subtle color to my lips that does not dry them out like lipstick."
Dip your lips in a sheer wash of color with our Butter Lip Balm. 8 decadent hues. One swipe leaves dry lips feeling supple and hydrated.
"Love this!...love it !...Its silky, smooth, and hydrating....I am a latina so with my skin tone I have to use very little since it comes out white but it helps my makeup application last longer & look better!"
This super silky, light and fresh formula creates a comfortable cushion on your skin to enhance makeup application. The incredible formula creates a smooth uniform canvas that minimizes shine and makes application flawless. Your skin will feel like it has been touched by an angel.
"Good stuff...It perfect....It makes my skin so silky....This product sets makeup very well, if you you use too much you can not put any other powder over it, luckily you do not need a lot to set your makeup I love it!"
A miracle in a jar! This 100% pure mineral silica finishing powder is perfect for setting your foundation or wearing alone. The luminous white powder goes on neutral and works on all skin tones. It leaves your skin looking radiant and luminous. Use lightly...a little goes a long way.
"Love it!...very nice...It made my skin feel soft and dewy....I do like this product but even the lightest shade is to tanned for me, Im not too light but not close to tan either but they should make more shades of this so everyone has a chance to use it because it goes on very smooth and is effective!"
Dream Fresh BB Cream Skin Perfector by Maybelline. 8-in-1 BB cream brightens, smoothes, hydrates & protects with SPF 30 for glowing, healthy, and dewy skin.
"Great buy....I like it!...Feels soft and smooth and my skin....I swear when I saw all the good reviews made me want to try it since I really needed a face powder, I bought in the NYX store AKA heaven of make up, everything is so tidy, organized, testers of EVERYTHING!"
Want a matte finish to help you achieve a flawless-looking complexion? Now available in 10 more gorgeous shades, our Stay Matte But Not Flat Powder Foundation provides the perfect finish to flatter more skin tones than ever before. You’ll look naturally flawless with minimal effort!
"Thank you...Great buy!...Leaves my lips soft and moist....I bought this a month ago and I love this product I think that it will compliment any skin tone, I love that it's a settle purple color that anyone can wear a lot of people can't pull off a purple lipstick but this color is perfect for any skin tone!"
Load your lips with plush, pigment-rich color choosing from 12 brand new shades of Matte Lipstick—our shockingly smooth lip color that glides right on and stays in place with a silky matte finish that never feels dry. Now available in a range of fresh new hues, these playful pops of color are just what your spring wardrobe needs!
"Best CP...so bright...They are very soft and colorful....These are a hit and miss with me , what I will say is if you have cracked lips or lines in your lips you really do have to exfoliate your lips or else the color will settle into those lines and look like a horrible mess!"
Fantasize in color with our neon and pastel lippies in 12 of the creamiest shades you’ll ever use. Our cruelty-free formula is packed with pigment and has a satin matte finish for long-wearing resilience.
"I like it"