Marisa Petrarca Feb 9, 2018

Cancel all your weekend plans because your schedule is officially booked with (free) beauty events that will benefit both your makeup hoard and your Instagram aesthetic. Yup — we’re talking a casual selfie with Desi Perkins and Katy Degroot at the Maybelline Master Class this Saturday and the K-Beauty celebration of your dreams at the Soko Glam Best of Korea Pop-Up Shop,  happening this Saturday and Sunday in NYC. The event serves to celebrate the Olympic Games in PyeongChang by bringing you the best K-Beauty, K-Food and drink and K-Pop — and potentially a free trip to Korea (if you’re the luckiest attendee). Obviously, this event is one you don’t want to miss.

If you’re new to Soko Glam, it’s a trusted source for all things Korean beauty, skincare and trends — so trustworthy, in fact, that the team regularly travels to Seoul to bring back the best selection of K-Beauty to curate on the site. Charlotte Cho, co-founder of Soko Glam, says, “my hope is that learning about beauty from a Korean perspective will change the way you think about your skin and how you treat it.” Cho will also be in attendance at the event, offering skin consultations and personalized K-Beauty product picks to fall in love with.

The Soko Glam event is open to the public (Facebook invite, here) on Saturday, February 10, from 12pm-6pm and Sunday, February 11, from 11am-6pm. If you can’t be there IRL, the next best option is to stalk the Soko Glam Instagram account, drool over the “Best of K Beauty” page on the Soko Glam website and study the team’s famous 10 Step Korean Skincare Routine outline.




Hero Image: @sokoglam


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About the Author:Marisa is an assistant beauty editor at where she's responsible for creating content that inspires, informs and influences readers. She's obsessed with trying new beauty products, hoards a crazy amount of lipstick and her second love (besides makeup) is food. Her work has also appeared in Domino Magazine, StyleCaster, Guest of a Guest and Jeannine Morris Media.

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