Cancel all your weekend plans because your schedule is officially booked with (free) beauty events that will benefit both your makeup hoard and your Instagram aesthetic. Yup — we’re talking a casual selfie with Desi Perkins and Katy Degroot at the Maybelline Master Class this Saturday and the K-Beauty celebration of your dreams at the Soko Glam Best of Korea Pop-Up Shop,  happening this Saturday and Sunday in NYC. The event serves to celebrate the Olympic Games in PyeongChang by bringing you the best K-Beauty, K-Food and drink and K-Pop — and potentially a free trip to Korea (if you’re the luckiest attendee). Obviously, this event is one you don’t want to miss.

If you’re new to Soko Glam, it’s a trusted source for all things Korean beauty, skincare and trends — so trustworthy, in fact, that the team regularly travels to Seoul to bring back the best selection of K-Beauty to curate on the site. Charlotte Cho, co-founder of Soko Glam, says, “my hope is that learning about beauty from a Korean perspective will change the way you think about your skin and how you treat it.” Cho will also be in attendance at the event, offering skin consultations and personalized K-Beauty product picks to fall in love with.

The Soko Glam event is open to the public (Facebook invite, here) on Saturday, February 10, from 12pm-6pm and Sunday, February 11, from 11am-6pm. If you can’t be there IRL, the next best option is to stalk the Soko Glam Instagram account, drool over the “Best of K Beauty” page on the Soko Glam website and study the team’s famous 10 Step Korean Skincare Routine outline.




Hero Image: @sokoglam

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