Jul 13, 2010
During my years as a magazine editor, if I had a dime for every time someone asked me, "Is a $200 face cream really worth it?", I'd be rich enough to bathe in tubs of $200 face creams while spritzing myself with that Clive Christian perfume that costs a thousand bucks. The answer to the recurrent question of "Which products are worth spending more money on?" is ever changing, because what's worth splurging on when you're 23-years old isn't going to be what's worth splurging on when you're 43-years old. When it comes to makeup, where you invest more money really depends on what you want to achieve. Do you want a flawless complexion? To-die-for lashes? A killer red mouth? The trick is to figure out your priority, then invest a little more money on the product or products that help you achieve that look. This doesn't always mean buying expensive cosmetics. It could mean buying several products instead of just one. For example, I'm obsessed with lining my eyes, so I first apply black shadow on my top lash line, then I trace over it with black pencil, then I line my bottom lashes with brown pencil. Everything I use to create this look is under $15—The Body Shop Eye Color in Soft Black and L'Oréal Paris Le Kohl Eyeliners—but because I use three different products, I consider this my "splurge" area. That's a long winded way of saying, a splurge is not always about the price tag. In my former job, I tried $45 lipsticks that felt like chalk on my mouth, and $3 ones that felt like a slice of heaven. I'd sooner buy fifteen gorgeous $3 lipsticks than one mediocre $45 one. Which is easy for me, whose tried 'em all, to say, but I'm sure you're wondering which higher-priced products fall into the "gorgeous" category? These are five of my favorites— all of which I use and covet—that are truly worth springing for: Giorgio Armani Beauty Lasting Silk UV Foundation, $59. A sheer foundation that doesn't cake and stays put throughout the day. Need I say more? Lancôme Hypnôse Custom Volume Mascara, $24.50. It wins the triple crown—it defines, thickens, and lengthens, without ever making lashes look spidery. Shu Uemura Pressed Eye Shadow, $20. The silky pigments help the color glide on beautifully, and with 30 shades ranging from soft matte hues to glittering metallics, you'll never run out of options. Giorgio Armani Beauty Fluid Sheer, $59. Whether you use it as a highlighter, blush, or bronzer, this sheer liquid sinks into the skin so all you see is a luminous veil of color. Yves Saint Laurent Rouge Volupté Lipstick, $34. The buttery texture is blissful the shade range is impressive (nearly 40 colors), and the weighty gold bullet with the YSL logo is just plain sexy.


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