Feb 7, 2012 tfuller Hair

The New and Improved 'Brazilian Blowout'

Keratin treatments are out—if you care about your health and the health of your stylist, that is. But the desire for smooth, frizz-free, manageable locks will always exist. And how could anyone blame you? Perfect hair days seem to come once in a blue moon, and when they do, you feel invincible. Having a treatment that could recreate that euphoria day-after-day seemed too good to be true. Problem is, it was.
Though many salons claimed the chemicals used to achieve Brazilian Blowouts were formaldehyde free, they weren’t, and customers and stylists alike were suffering from breathing issues and nosebleeds. Despite the FDA’s threat to ban the chemical (red flag!), the blowouts went on. But as fellow Makeup.com writer Karina Giglio says, “Wearing a gas mask to get your hair done is probably a strong indication that it's time to move on.”
While we often hear ‘beauty is pain,’ procedures should never impact your health in such a negative way—no matter the result. But what’s a Brazilian Blowout-devotee to do? Give up her sleek strands and go back to the days of tackling stubborn curls with endless products and ironing sessions? Fortunately, no.
In December, Redken unveiled a new technology that boasts the same results as a Brazilian Blowout, but it’s safer and more permanent. Sound too good to be true? It gets better. The service is also completely customizable—whether you want to go from what stylist Lori Zabel calls “Mufassa to Pocahantas,” straight to wavy, straight to curly, or even frizzy to smooth. You name it, the stylist can create (er, change) it—and it lasts for up to four months (depending on the length and texture of your hair).
The magic behind the Mufassa to Pocahontas? Services are available at various Redken salon’s. And to get the treatment from the master herself, check out Lori Zabel at Dop Dop salon in Manhattan.


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